Metal Morph Ltd Customer Privacy Notice

Last updated: 4 August 2026

 

Contents

This privacy notice tells you what to expect us to do with your personal information.

  • Contact details
  • What information we collect, use, and why
  • Lawful bases and data protection rights
  • Where we get personal information from
  • How long we keep information
  • Who we share information with
  • How to complain

 

Contact details

enquiries@metalmorph.co.uk

 

What information we collect, use and why

We collect or use the following information to provide services and goods, including delivery:

  • Names and contact details
  • Addresses
  • Purchase and account history
  • Website user information including user journeys and cookie tracking (through Google Analytics and Microsoft Clarity)
  • Information relating to compliments or complaints

 

We collect or use the following information for the operation of customer accounts and guarantees:

  • Names and contact details
  • Addresses
  • Purchase and account history
  • Call recordings
  • Records of meetings and decisions
  • Information relating to compliments or complaints
  • Marketing preferences

 

We collect or use the following information for service updates or marketing purposes:

  • Names and contact details
  • Addresses
  • Marketing preferences
  • Website user journey information (through Google Analytics and Microsoft Clarity)
  • Records of consent, where appropriate

 

We collect or use the following personal information for dealing with queries, complaints or claims:

  • Names and contact details
  • Address
  • Customer or client accounts and records
  • Correspondence

 

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

  • Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
  • Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
  • Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
  • Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
  • Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
  • Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
  • Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent. You can opt out of cookies used on our website at any time using the cookies pop-up function on the website.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

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Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide services and goods are:

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

 

Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

 

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

 

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

 

Where we get personal information from

We obtain personal information directly from you, such as:

  • Direct correspondence via email, telephone or other communication channels
  • When you have given permission to a third party to share your data with us
  • Visits to our website
  • Forms filled out on our website

 

How long we keep information

We retain personal information to provide services and goods for 6 years from the end of the financial year for financial and accounting records, or as long as necessary for the purposes for which we use your data. After this retention period, we only keep data for statistical purposes or to handle any complaints or legal matters.

 

We retain personal information for the operation of customer accounts and guarantees for 6 years after contract expiry or termination, or as long as necessary for the purposes for which we use your data. After this retention period, we only keep data for statistical purposes or to handle any complaints or legal matters.

 

We retain personal information for service updates or marketing purposes until consent is withdrawn.

 

We retain personal information for dealing with queries, complaints or claims for 2 years post resolution.

 

Who we share information with

 

We share pseudo-anonymous website usage details such as device types, pages visited and interaction data with Google Analytics and Microsoft Clarity (third-party website analytics providers) to understand user interaction, create heatmaps and session replays, and improve our website experience. These service providers process data on our behalf under strict security and data protection standards.

 

We do not share personal information with any other third parties unless consent has been provided.

 

How to complain

If you have any concerns about our use of your personal information, you can make a data protection complaint to us:

Email: enquiries@metalmorph.co.uk

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO. 

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint

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